Workshop on Android Store Optimization

Workshop on Android Store Optimization (ASO)

Course Description

If you’re looking at this course, you probably have published or are thinking about publishing an app or game to the iOS or Google Play App Store. But with 1.5 million apps in each app marketplace and 10’s of thousands of apps being added every month, how do you get your app noticed? How do you get more downloads for your app?


That’s where this course on App Store Optimization (ASO for short) can help. This course goes over specific optimization strategies for both Apple’s App Store (iOS 8) & the Google Play Store (Android).

Learning Outcomes

At the end of this course, you will be able to:

  • Optimize the visibility and increase downloads of your mobile App or Game in the iOS and/or Google Play App Store
  • Craft a Perfect Title that is attractive to both people and App Store Ranking
  • Find the best keywords that will increase your search ranking and can get you into Top Charts
  • Use tried & true ASO tools to find the best optimization strategy and save time and effort in your app optimization process
  • Create attractive app icons, screenshots and promotional videos for little to no cost
  • Time the launch of your app for the most visibility and downloads
  • Get reviews and ratings systematically and quickly to snowball your downloads
  • Use localization strategies that get more downloads in other countries while doing the least amount of work
  • Price your app or game to make the most money, which might mean to make it free;
Learning Methodology
  • Learning by Doing
  • Powerpoint Presentation
  • Quiz
  • Interactive Lecture
  • Question and answer session
Training Sessions and Content
  • ASO Fundamentals
  • ASO Foundations
  • Advanced ASO Techniques
  • Making a Great First Impression