Professional Certificate on Facebook Marketing
If you want to be successful with Facebook advertising, you might love this course! You will discover complete skill set needed for Facebook advertising that will lead you to strategize Facebook marketing campaign effectively & in prescribed manner to grow your brand exponentially. This course best fits with marketing professionals who thinks in dynamic way and would love to boost their existing strategy with Facebook Marketing. However existing social media marketer (Especially Freelancers) & Traditional Advertising Agency Professionals might be beneficial by integrating Facebook Marketing strategy with their existing marketing & branding strategy.
In Bangladesh thousands of companies have adopted Facebook marketing strategy with their mainstream marketing strategy. Many of the MNCs including but not limited to Unilever, Grameenphone, Robi, and Standard Chartered bank have already adopted Digital marketing strategy to promote their brand and thus created a huge scope of employment in such industry. It’s a growing industry and hoping to generate at least 1 lac of employment within next 3-5 years. After taking this course you can best fit with the following sectors:
- MNCs Digital Marketing Team;
- Digital Marketing Agency;
- E-commerce Company;
- FMCG Sector;
- Software Industry;
- Freelancing @ Upwork
Happy Facebook Marketing!
At the end of this course, you will be able to:
- Explore Ins & Outs of Facebook Marketing
- Create Your Business Page with professional manner;
- Discover the magic of Power Editor;
- Create Target Audience (Custom, Saved & Look A Like) using Power Editor;
- Design, Measure, Analyze, Improve & Control your Facebook Campaign (DMAIC Process);
- Use proper Facebook Marketing leveraging its prescribed structure: Account > Campaign > Adset > Ads;
- Set up Facebook Pixel to your Website to measure your ad performance.
- Learning by Doing
- Powerpoint Presentation
- Interactive Lecture
- Question and answer session
Training Sessions and Content
Session 01 ABCs of Facebook Marketing
Define & Differentiate Marketing & Branding; The 5ps of marketing; Define Facebook Marketing; Advantages of Advertising on Facebook; Comparison between Facebook advertising & Google Adwords Advertising; Grow your Glocal (Global+Local) Business leveraging the power of Facebook ads;
Session 02: Setting Up Business page & Business Account
Setting up Facebook page; Concept of Vanity URL; Creating Facebook Business Account; Integration of account information & Credit card data into Facebook; the most appropriate billing method for Bangladeshi advertiser; Limitation of Facebook Ad Account.
Session 03: Alignment of Marketing Objectives with Campaign Objectives
Fix your marketing objectives; Explore Different types of campaign objectives (Page Post Engagement, Website Clicks ;); align your marketing objectives with campaign objectives;
Session 04: Discover Your Target Market
Concept of Target Market & Demography; Target Marketing Segmentation; Concept of Pareto Analysis; Broad Vs Narrow Target Segment; Create different types of audience based on your market segment; Concept of audience overlapping.
Session 05: Facebook Campaign Structure
Account > Campaign > Adset > Ads; Creation of Campaign, adset, ads in power editor; Facebook Post/Ad Jargon: Post Title, Post Description; Call to Action (CTA), ; ;Published Post vs Unpublished Post;
Session 06: Set up Your First Ads on Facebook
Facebook Campaign using Published post vs unpublished post; Write catchy content for your ad; Craft your facebook ad image; Facebook Ad Image guideline; 20% Rule of Facebook Image
Session 07: Different types of Campaign
Clicks to Website; Event Responses; Lead Generation; Page Like; Product catalog sales; website conversion; Video Views; Group Project (Trainee will start setting campaign practically on group basis).
Session 08: Facebook Campaign Measurement Jargon
Facebook Marketing Jargon: Impression, Reach, Engagement; Frequency, CTR, CPM, CPC, ROI, Ad Relevancy;
Session 09: Campaign Measurement Tools
Explore Facebook page insights; Competitor analysis using Watch to pages option; Set up Facebook Pixel; Integration Facebook Conversion pixel for WordPress website; Importance of using Facebook Pixel; Concept of Remarketing; Individual Project (Trainee will be given a project individually).
Session 10: Campaign Measurement Tools
Use of Google Analytics URL builder to measure Facebook Traffic exactly; Set up custom audience leveraging the power of Facebook pixel.Ad Relevance Optimization Technique, Placement Optimization, Adset Optimization, Age Group Based optimization.