Free Workshop on Digital Marketing

Free Professional Workshop on Digital Marketing

Course Description

If you want to be successful with Digital advertising, you might love this course! You will discover complete skill set needed for Facebook & Google Adwords advertising that will lead you to strategize Facebook & Google Adwords campaign effectively & in prescribed manner to grow your brand exponentially. This course best fits with marketing professionals who thinks in dynamic way and would love to boost their existing strategy with Digital Marketing. However existing social media marketer (Especially Freelancers) & Traditional Advertising Agency Professionals might be beneficial by integrating Digital Marketing strategy with their existing marketing & branding strategy.

In Bangladesh thousands of companies have adopted Facebook marketing strategy with their mainstream marketing strategy. Many of the MNCs including but not limited to Unilever, Grameenphone, Robi, and Standard Chartered bank have already adopted Digital marketing strategy to promote their brand and thus created a huge scope of employment in such industry. It’s a growing industry and hoping to generate at least 1 lac of employment within next 3-5 years. After taking this course you can best fit with the following sectors:

 

–  MNCs Digital Marketing Team;
–  Digital Marketing Agency;
–  E-commerce Industry;
–  FMCG Sector;
–  Software Industry;
–  Freelancing @ Upwork

 

Happy Digital Marketing!

Learning Outcomes

At the end of this course, you will be able to:

–  Define Digital marketing;
–  Differentiate Digital Marketing Vs Traditional Marketing;
–  Explore Digital Marketing Channel ;
–  Discover the Opportunities of Digital Marketing in Bangladesh;

Learning Methodology

Learning by Doing
Powerpoint Presentation
Quiz
Interactive Lecture
Question and answer session

Training Sessions and Content

  • Definition of Digital Marketing
  • What are the benefits of digital marketing?
  • Digital marketing objectives
  • What does digital marketing consist of?
  • What is search engine optimization (SEO)?
  • What is pay per click (PPC)?
  • Advantages & Disadvantages of pay per click (PPC)?
  • What is Social media marketing (SMM)?
  • Advantages & Disadvantages  of social media marketing (SMM)?
  • Digital marketing measurement
  • Scope & Opportunities of Digital Marketing in bangladesh.